Willy Wonka & The Chocolate Factory x Erstwilder Collection Reveal

Collection Reveals,

2 minute read

Something nostalgic, something timeless, something... scrumdiddlyumptious!

For our final release in 2024 - and our only collection launch in December - we’re revisiting a beloved film from 1971, a film that has stood the test of time and brought joy to generations. Presenting…

Willy Wonka & The Chocolate Factory x Erstwilder

This officially licensed collection captures the timeless charm of the beloved 1971 film, bringing to life many of your favourite characters and moments as wearable art. From the eccentric and adored Willy Wonka himself, to Golden Tickets, chocolate, and all the candy one would expect, this release is perfect for film, chocolate, and accessory lovers alike!

Watch the reveal video and scroll down for extra photography and product details, then decide your must-haves and prepare for launch by reading the helpful tips here.

WILLY WONKA & THE CHOCOLATE FACTORY X ERSTWILDER
12:30PM AEDT TUESDAY 3 DECEMBER 2024
Enamel designs and Essential Earrings will be made available to add to cart or purchase from 12pm AEDT

TUE 3 DEC
ADELAIDE 12:00PM ACDT
DARWIN 11:00AM ACST
PERTH/SINGAPORE 9:30AM AWST/SGT
BANGKOK 8:30AM ICT
AUCKLAND 2:30PM NZDT
PRAGUE/BERLIN 2:30AM CET
LONDON 1:30AM GMT

MON 2 DEC
EAST COAST, US/CA 8:30PM EST
CENTRAL, US/CA 7:30PM CST
MOUNTAIN, US/CA 6:30PM MST
WEST COAST, US/CA 5:30PM PST

***

FAQs

Which ‘Wonka’ film is this collection based on?
This officially licensed range is based entirely around the classic and nostalgic 1971 'Willy Wonka & The Chocolate Factory' film.

Why are Charlie and Grandpa Joe not included in the collection?
All illustrative assets were supplied by the licensor (Warner Bros) and were not able to be modified in any way creatively.

For this reason, some characters were not included (such as Charlie and Grandpa Joe) as the illustrations did not ultimately work in Erstwilder wearable art form. Additionally, some characters that do appear in the collection do not feature some of the details you might typically expect from Erstwilder designs (such as faces) out of respect for these licensing rules.

Why are the Oompa Loompa’s not part of this release?
We have chosen to omit Oompa Loompa’s from this range out of consideration for short-statured people, and due to the highly controversial background of these characters in the original story which are connected to themes of slavery and racism.

***